Fortune 100 and Other Corporate Clients:
Branded Content to Promote, Inform, Train and Inspire Emotion

 

St. Jude Medical: Disease States

Mayo Clinic: See Yourself Here
The client:  Internal Corporate Communications, St. Jude Medical 
The purpose: New employee orientation
The project:  Write, produce and direct storytelling videos about three disease states: Heart Failure, Atrial Fibrillation and Neuromodulation. Emphasize the patient experience with low level technical explanations of how SJM diagnosis and treatment solutions improve lives. 

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3M: Leadership Behaviors
The client::​  Office for Diversity, Mayo Clinic, College of Medicine 
The purpose: Recruitment
The project:  Write, producer and direct an interview-driven, storytelling video that captures the diversity and inclusive spirit of the incredible students and faculty at the College of Medicine at Mayo Clinic. 
Awards: Telly Award Silver (highest honor); Media Comm Assn Int'l Gold Reel 

Medtronic: Matt McKay 
The client: Corporate Communications, 3M
The purpose: Introduce company-wide HR initiative
The project:  Write, direct and produce an inspiring, graphic animation based internal video with the CEO introducing new corporate leadership behaviors.  
The client:  External Corporate Communications, Medtronic
The purpose:​ Patient story for a medical device company
The project:  Produce, direct and write a video about teenager Matt McKay and his experience with a Medtronic heart valve therapy. Produced for the CEO's all-employee meeting; posted on medtronic.com.
https://www.youtube.com/watch?v=bNi6OEMMolU

Target: Photo Labs Training

Medtronic: Origins 1949-1969
The client:  Store Operations, Photo Lab, Target 
The purpose: Customer service and photo process
The project:  Write, direct and produce a series of six videos on Photo Lab operations, safety, and customer service to accompany print and other training materials. 

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Mayo Clinic: Heading Home 

The client:  Patient Discharge Team, Mayo Clinic
The purpose:​​ Patient education 
The project:  Write and produce an encouraging video to help patients plan for returning home after a hospitalization.

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The client: External Communications, Medtronic
The purpose​:​ Corporate history for company's 50th anniversary
The project: Search the archives for historic videos and photos, conduct new interviews with the 1st (current) CEO and early employees and then produce, direct and write a storytelling video about a garage based medical device company that became a global giant. 
Awards: Telly Bronze, Communicator, Accolade Honorable Mention
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Target House: Volunteerism

The client:  Target House, Target 
The purpose: Support volunteerism and corporate community relations
The project:  Write, direct and produce videos a series of videos on the impact and role of volunteers at Target House, where families of children being treated at St. Jude Children's Hospital can stay at no charge. 

Black Series Camper: Introduction

The client:  Marketing, Black Series Camper
The purpose: Product introduction
The project:  Scriptwriting for a new line of heavy duty travel campers.


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U.S. Marines: Heat Illness Awareness

The client: U.S. Department of Defense
The purpose: Medical awareness and education 
The project: Instructional design, research and scriptwriting for a 60 minute training for U.S. Marines on prevention and treatment of heat illness on base and in the field. 

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